Have you seen these ads yet at the train station? I saw this one in Oakland, maybe it was the 12thst BART station. The pretty paintings are sandwiched between the ads for dating sites and the diet pills targeting men with AID’s. The ads in the station are big enough to read from the seat on the train.
They always show someone riding the train and reading a book written by someone from the Bay Area. They’re subtle and beautifully executed, more of a print of a painting than an advertisement. The world of the book takes over the train, as in this one where the dogs from The Call of the Wild run by the man reading Oakland-native Jack London. There are (at least two) others, one for Amy Tan and one from Dashiell Hammett.